An automated
e-mail system
… that turns subscribers into buyers, cross-sells, upsells and builds loyalty – all while being true to your brand’s story, purpose and voice.
Is it possible to build an e-mail system …
… where people actually look forward to hearing from you? Where they enjoy buying more and coming back?
I know that it is. By building out email flows that are rooted in your content strategy.
Email flows are different series of automated e-mails that customers receive at specific points of their journey with your brand or service. They meet the reader where they are and provide them with information, entertainment AND the easy next step in their buying journey.
Reader has just subscribed to your e-mail list
A welcome flow introduces them to your brand, your voice, values and your range of products and provides an incentive for their initial purchase.
Reader has left your website without buying
A browse or cart abandonment flow reminds them of their favourite items and hassle-free buying options while building urgency in a relatable way.
Reader has made a first purchase
A post purchase flow shows fun and helpful ways to use your product or service, asks for a review and introduces other products in your range that would make a good addition to their purchase.
Customer has come back for a second purchase
A loyalty flow makes them feel seen, inspires with additional products and thanks them with a small incentive
Customer hasn’t bought in a while
A winback flow surprises them to a special discount or alternative buying incentive and inspires them with products they haven’t bought yet or that they might have used up.
E-mail flows that are crafted with care and rooted in a strong strategy, turn buyers into fans and therefore increase their average order value and lifetime value with every paragraph. Flows can be incredibly specific to your business and the needs of your customer.
Let’s create an e-mail strategy full of (your) personality that your community looks forward to engaging with.
Let’s have a chat
Ready for a cup of tea, a laugh and lots of new ideas? Book a free initial conversation with me. Or, for any easy questions, you can just e-mail me.
