Sustainable.
Scalable.
Purposeful.
Your unique content strategy will inform your decision making for years to come and create value for your customer with every e-mail, every post, every paragraph.
Sustainable. Scalable. Puroposeful.
Your unique content strategy will inform your decision making for years to come and create value for your customer with every e-mail, every post, every paragraph.
It all starts with your customer…
Your entire content strategy will revolve around your customers, so it’s important we know them, their values, pain points, everyday challenges and things that bring them joy. It’s also crucial to understand your customers’ relationship with your product or service. Why are they using it? How does it make them feel? What pain points does it address? How are they making it their own? Are there common objections, doubts, misconceptions, uncertainties or questions? To understand all of this in detail, we will look at all of your customer reviews and work closely with your customer service team (if you have one).
Every business is unique in its own ways. Let’s find yours!
We’ll take a deep dive into your values and uncover a way of doing things that is unique to you. I will ensure I understand every facet of your product or service in order to communicate its strengths in a way that is accessible and relatable. This step is the foundation for your whole strategy, because it will inform your tone of voice and decision making for years to come.
Your competitors might just help you find your sweet spot.
You’ll be surprised at how much you will learn from your competitors (and favourite brands) just by going through their content. How do your they speak to their customers? What channels are they active on? What kind of content do they use? How does it perform? What do your favourite brands and businesses in your industry do that you’re inspired by? And where can you add value because nobody is doing it?
Now that we’ve understood your values and your product, your competitors and your customers, we will have a treasure trove of inspiration that will help you communicate efficiently on your website, your e-mail marketing, on social media and even in your customer service. You will use our discoveries strategically to help people relate to what you stand for – turning them into prospects. We will then turn prospects into buyers by communicating the benefits of your product or service in an accessible, entertaining, relatable way. And last but not least, you will nurture your community, build loyalty and grow meaningful relationships.
Let’s have a chat
Ready for a cup of tea, a laugh and lots of new ideas? Book a free initial conversation with me. Or, for any easy questions, you can just e-mail me.
