Copywriting
What is Copy anyway?
‘Copy’ is every bit of text on your packaging, website, email marketing or social media. Every paragraph your customers read is designed to serve a purpose – or several:
Solve Problems & Answer Questions
Before the reader even realises they have any.
Communicate Product Benefits
In an entertaining, educating or inspiring way.
Create a Sense of Belonging
Your voice sounds familiar. Your reader feels heard.
Build
Community
Show curiosity, engage and surprise your audience.
Only use copy that does all of these things and you will convert your prospects into buyers, nurture your community and grow meaningful relationships.
So, why let me help you?
I’ve been writing copy in English, German and Spanish for over a decade.
I’ve witnessed the arrival of AI and whilst ChatGPT and all the others can help you start the writing process, they simply don’t replace actually knowing and caring about your community.
Unless your copywriting is based on the honest, sincere desire to know and understand your customers, it will always sound somewhat contrived and patronising. And your customers will notice.
If we should work together on your copy, every paragraph will be based on in-depth research and knowledge of the relationship you have with your customers. And the relationship your customers have with your product or service.
Every reply you send to a customer or prospect will:
sound 100% natural specific to the person – not a hint of copy/paste
go the extra mile, acknowledge and enquire – without sounding patronising
be immediately helpful and reassuring- no more fluff
close with a solution – leaving your customer excited to come back
But: Great copy goes above and beyond serving your customer. Built on your values and goals, it will aid your decision making and provide you with clarity every day you are running your business.
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Let’s have a chat
Ready for a cup of tea, a laugh and lots of new ideas? Book a free initial conversation with me. Or, for any easy questions, you can just e-mail me.
